NoBeCo has been appointed exclusive sales and distribution partner for Finlandia Vodka in Sweden.
Nordic Beverage Company (NoBeCo) has been appointed the new sales and distribution partner for Finlandia Vodka in Sweden, further strengthening our position in the premium spirits market.
Founded in 1970, Finlandia is one of the world’s most recognized vodka brands and is currently available in approximately 135 countries. Since 2023, the brand has been owned by beverage group Coca-Cola HBC.
Produced in Finland, Finlandia is crafted from locally grown barley and blended with pure glacial spring water from Rajamäki, north of Helsinki. The distillery has a history dating back to 1888, reflecting the brand’s long-standing commitment to quality and craftsmanship.
Finlandia made history in 1971 as the first Nordic vodka to be launched in the United States. The original bottle was designed by renowned Finnish designer Tapio Wirkkala, known internationally for his iconic work with Iittala glassware.
Today, Finlandia sells approximately 24 million litres annually, making it one of the world’s leading vodka brands. The portfolio includes both the original unflavoured vodka and a range of flavoured expressions, with production continuing in Finland.
Nordic Beverage Company was founded in 2018. Since becoming part of R&F Travel Retail in 2023, a company owned by Stena Line, the business has expanded its portfolio with several internationally recognised brands, including Champagne Collet, Ron Santiago de Cuba, Distilleries de Provence, and Domaine Tropez.
“With the support of R&F Travel Retail, we have grown rapidly and continue to strengthen our position in the Swedish beverage market. Welcoming a globally established brand of this scale is a strong endorsement of our expertise and ambitions for the future.” says Alexandra Delér, Managing Director of NoBeCo.
Headquartered in Malmö, NoBeCo supplies wine, spirits, and non-alcoholic beverages to Systembolaget, restaurants, and hospitality customers across Sweden. Through R&F Travel Retail’s extensive network of airports and ferry operators in Northern Europe, the company also has a strong presence within the travel retail sector.