The story of Nomie is inspired by a Namibian woman that we met during one of our travels to this amazing country. Located in southern Africa on the Atlantic Ocean, Namibia consists of 200 million acres of ocean shores, woodland savannas, lush floodplains and picturesque deserts. Namibia achieved its independence in 1990, which makes it a relatively new country.
Phoenix’s mother was shot by a farmer who saw her as a threat to his livestock in August 2008. When the farmer saw movement in the mother’s stomach he decided to cut out the four cubs who were just about due to be born. The four cubs’ existence was then discovered by a concerned neighbour who took the cubs from the farmer and brought them straight to CCF. At only two days old the four cubs were very weak and sadly one of them died. Fortunately the remaining three, two males and one female, pulled through and showed no ill effect from their traumatic start in life.
The female was named Soraya which was chosen by the lady who rescued the cubs and brought them to CCF. Soraya is the Persian name for the star cluster called “The Pleiades” or “The Seven Sisters”. In keeping with this celestial theme the two males were named Phoenix and Quasar. Unfortunately, in 2013 Quasar passed away and Soraya escaped her enclosure, but Phoenix still remains at CCF and is loved by all of his keepers.
In February, 2013, a local farmer found Rainbow by the side of the road and brought her back to his farm. After a week of trying to nurture her back to health, he called CCF to pick her up. CCF then found Rainbow in a small cage. She was frightened, and while the farmer had been able to give her a little bit of food during the week, she was very thin. She was given the name Rainbow, in honor of the bright rainbows that had appeared in the sky during the more than three hour drive it took to retrieve her. Rainbow is one of a pair of cubs that have formed a coalition of sorts after both were rescued from different farms. She and her coalition mate, Aurora, are adjusting well to life at CCF and are quite popular with the visitors.
It costs approximately $5,000 per year to feed, house, and provide medical care for the cheetahs being cared for at CCF headquarters in Namibia. For multiple reasons, Phoenix and Rainbow would not be able to successfully care for themselves in the wild so they can’t be released. By purchasing a bottle of Nomie Gin, you’re contributing to the continued well-being of Phoenix and Rainbow. As time goes by, we hope to add more cheetahs from CCF to our charity project.
Did you know…
…that Namibia was the first African country to incorporate protection of the environment into its constitution, and the government gave people living in communal areas the opportunity to manage their natural resources through the creation of communal conservancies? These conservancies – as well as governments, nonprofit organizations and other entities – have restored populations of lions, cheetahs, black rhinos, zebras and other native wildlife to the world’s richest dry land. Through initiatives, such as ecotourism, restoration has generated sustainable income for their communities.
About Cheetah Conservation Fund
Founded in Namibia in 1990, Cheetah Conservation Fund (CCF) is the global leader in research and conservation of cheetahs. CCF is dedicated to saving the cheetah in the wild. CCF is headquartered in Namibia “The Cheetah Capital of the World”, with Illegal Wildlife Trade operations in Somaliland and fundraising operations in the United States, Canada, Australia, Italy and the United Kingdom, and partner organizations in several other nations.
Cheetah Conservation Fund’s holistic conservation strategy is the key to success in saving the cheetah and its ecosystem. CCF works to develop best practices that benefit the entire ecosystem upon which the cheetah depends. CCF is a member of Namibia’s Conservancy movement and conservancies are operated by groups of land owners committed to responsibly manage wildlife. In Namibia, areas governed by conservancies are more resistant to poachers and CCF works with communal farmers and people living around the Waterberg plateau as part of the conservation strategy.
How to donate
Nordic Beverage Company donate 1 SEK per sold Nomie bottle to the Cheetah Conservation Fund, but it is of course possible to donate on your own as well. To do so, please visit www.cheetah.org or contact us and we’ll help you.
About the cheetah
The cheetah is the world’s fastest land mammal and the acceleration would leave most automobiles in the dust. These beautiful animals can go from 0 to 100 km/h in only three seconds. They are smaller than the leopard and usually hunts during the day to avoid that lions, leopards or hyenas steal their prey or pose a danger to the cubs. The male cheetahs are slightly more social than the females and often live in smaller groups together with their brothers. The females, however, usually live alone except when they raise their cubs.
As with all other species fighting extinction, the problems that the cheetahs are facing are complex and multifaceted. However, most of the reasons for the cheetah’s endangerment can be grouped into three overarching categories.
- Human / wildlife conflict
- Loss of habitat and loss of prey
- Poaching and illegal wildlife trafficking, with cubs being taken from the Horn of Africa and smuggled into the exotic pet trade, primarily in the Gulf States.
In many parts of the world there are strong cultural associations to keeping cheetahs as companions. There is a long history of the practice and it is commonly seen in ancient art.
In contemporary times, cheetahs are still viewed as status symbols. Though cheetah ownership and exotic pet ownership has been outlawed in many countries, there is still a high demand for cheetahs as pets. Cubs are illegally captured from the wild and only one in six survives the journey to a potential buyer.